Onefootball UK Ltd.

The principal activity of the company is provision of football digital media content from football clubs, leagues and federations to millions of consumers across the world. The members comprise 120+ of the world's leading clubs, leagues and federations. The content is provided through a global network of publishers. Content is targeted to UK and non-UK audiences. Fair review of the business The year ended 31 December 2024 marked another phase of transition for OneFootball UK Limited. Following the Group-wide restructuring initiated in late 2022 and completed in July 2023, the company’s O&D business focused on reducing licensing and cost of sales, while closely managing revenue share payments to clubs and publishers. These efforts successfully turned the unit profitable. The company also shifted its publishing strategy away from low-CPM markets, prioritizing regions with stronger monetization potential. Looking ahead, OneFootball UK Limited aims to further improve margins and expand its product offerings to publishing partners, including features such as betting widgets. The directors are not aware, at the date of this report, of any likely major changes in the company’s activities in the next year.