Gentle Us CIC

The principal activities of Gentle Us CIC during the financial year were the delivery of creative, educational and wellbeing-focused programmes using photography, filmmaking and visual storytelling. The company worked with under-represented communities, including young adults aged 18–30, to increase access to the creative industries, support wellbeing, and strengthen skills, confidence and progression. Gentle Us CIC also worked in partnership with cultural institutions, social enterprises and industry organisations to deliver workshops, co-create visual assets, and support organisations to communicate their impact and raise funding. Income generated through trading and commissioned work was reinvested into community programmes in line with the company’s community interest objectives.