Affiliate Squared Ltd

Affiliate Squared continues to cement its position as one of Europe’s leading award-winning innovators in MarTech. Our human empowered AI technology, made for modern digital environments - seamlessly builds, connects, and optimises a powerful marketing presence to drive scalable growth for online retailers. Results and performance The Affiliate Squared core technology and its associated digital infrastructure acts as an intermediary to connect online retail merchants with marketing affiliates, and for accounting purposes is deemed to act as an agent rather than as a principal. Turnover is the gross profit earned by tracking and processing transactions from retailer to affiliate. The total volume of transactions from merchants in the year amounted to £ 223,275,137 (2024: £ 249,198,205 ). The results of the company for the year, as set out on pages 6 - 10 of the financial statements, show a profit before taxation of £ 4,776,726 . The shareholders' funds of the company total £ 11,391,442. The performance of the company during the period met with management expectations and objectives. Online sales activity continues to flourish, and sustained growth is expected through 2026.